The Emotional Intelligence Academy

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29th of June
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This innovative online Master’s Degree programme has been developed in order to help create experts within the field of Behaviour Analysis, Communication and Credibility Analysis.

In a collaborative partnership with Manchester Metropolitan University, The Emotional Intelligence Academy (EIA Group) has developed the Master's Degree in Communication, Behaviour and Credibility Analysis (CBCA) to meet the needs of students that wish to understand human behaviour at the deepest level.

The program has been designed to convey the latest scientific research across the core disciplines of Psychology, Sociology, Linguistics, and Criminology, providing students with a holistic understanding of people, through studying their behaviours, influences, emotions, biases and methods of communicating.

The MSc has a balanced focus on Emotional Intelligence, Interpersonal Skills, Deception, and Behaviour Analysis. While you explore ‘how’ and ‘why’ humans behave as they do, you will also practise and study the application and real-world skills developed from the research. Applying models, methods and techniques through practice, exercises and analysis across a wide range of contexts and interactions.

The MSc CBCA is a fully supported online and distance learning program over 2 years, utilising the latest developments in online learning to provide engaging and interactive virtual workshops. Supported by online modules accessed through the EIA portal, available anywhere with a web connection, as well as for offline playback. This allows you to study at your own pace and in the time you find between your busy personal and professional lives.

Your course materials and resources are available through a state-of-the-art learning management system. The program modules are delivered by a team of experienced professionals and professors that have a real passion for the subjects covered and use the knowledge and skills in real-world, high-stake environments.

This Master’s Degree program aims to attract students of all ages and backgrounds, developing Research Practitioners that can work at the top level of expertise in human behaviour, emotions and communication roles. Students are open to apply the content in any application that fits their goals, from Fraud, Law and Security to People Management, Healthcare and Consultancy.

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The MSc CBCA degree is awarded on successful completion of the full course syllabus and amounts to 180 credits. There are exit awards built into the programme at 60 credits for a Postgraduate Certificate in CBCA, and 120 credits for a Postgraduate Diploma in CBCA.

This unit introduces the Six Channel Analysis System (SCAnS™) – the multiple communication channel model for analysis that has been validated for use in high- stake contexts. It will also introduce a conversational approach that has been designed to aid interventions for behaviour assessment and ‘amplify’ leakage across all channels (due to cognitive/emotional load).

This unit focuses on attentiveness, and how applying it can help you create the conditions to analyse behaviour accurately so that we can more objectively manage an interview or conversation. It covers the knowledge, practice, and benefits of mindfulness, and how remaining present and becoming aware of biases and emotional states can increase the success of interactions and support emotional intelligence.

This unit examines the relationship between psychology and physiology. You will learn how thinking and feeling processes are mirrored in physiological processes, and how this can support the assessment and understanding of the behaviour you can see and hear. You will also investigate the latest technology being utilised in the field of emotion and deception, and assess their strengths and limitations.

This unit examines emotions and deception in respect to the ‘Facial Expressions’ channel of communication. It will highlight some of the key theoretical concepts and wider debates around emotional facial expressions, the universality of expression, and other aspects of facial displays including their function in communication.

The unit will also introduce the student to the Facial Action Coding system and its application in the analysis of human behaviour and facial research in many contexts.

This unit investigates the different interviewing methods, frameworks, and models that are used throughout commercial and policing contexts, highlighting significant overlaps with related psychological research areas.

This unit explores the various linguistic theories and approaches used in order to analyse language, language use, and the acoustic qualities of the voice in relation to emotion, influence, credibility, and deception.

This unit investigates the different models that have been developed to scope and measure emotional intelligence. Opportunities are given, throughout, to critically assess the validity of the approaches. Students are also given the opportunity to explore how these models can be applied in order to manage and influence one’s own emotions and the emotions of others (especially when the goal improved interaction).

The masterclass module of the MSc aims to consolidate core units covered throughout the MSc into two days of practical application. It also introduces, through engaging activities, those units that are yet to be covered. Under the support and guidance of their peers, tutors, and facilitation teams, students will be challenged to put their knowledge and skills to use in the classroom and real-world environments. Students will be introduced to and assessed in, the use of various methodologies for analysing and reporting on behaviour (with and without technology), as well as engaging with individuals with the aim of uncovering deception, raising awareness of emotional states, and identifying behavioural areas of interest.

This unit aims to develop students’ research skills and covers the research process from formulating a research question or hypothesis to developing a research proposal.

This unit explores those areas of the psychology and sociology disciplines that apply to, and impact on, the study and practice of behaviour analysis. Exploring areas such as behavioural/developmental theories, gender, age, personality, psychopathology, culture, and various environmental/social contexts, the unit focuses the student on research areas that aid or inform the analysis of human behaviour.

This unit focuses on areas of criminology that impact on the professional behaviour analyst, exploring various crimes, criminals, and their victims. Students will engage with the current research from multiple disciplines: psychology, linguistics, criminology, and behaviour analysis. They will consider how and why crime takes place, the process of solving a crime, and how behaviour analysis methodologies may, in the future, feature in stages of criminal investigations from the identification of suspects through to courtroom trials.

This final unit of the MSc programme is the student’s opportunity to formulate a research question relating to emotion, emotional intelligence, deception, or credibility assessment, which fills a gap in current scientific knowledge and understanding. The student will then design and conduct a research study to address that question and present the results to peers. The output of the unit should be a final dissertation of a quality suitable for an appropriate journal publication.

Entry Requirements

The Master’s Degree in Communication, Behaviour and Credibility Analysis (CBCA) programme is aimed at those students with a 2:1 degree or better, or in some cases a 2:2, often in a relevant subject, preferably with a level of work experience also.

However, whilst a previous degree award is preferable, for professionals and career-changers, extensive professional experience in place of a degree may be considered as Recognition of Prior Learning (RPL), but the RPL’s eligibility for the programme would be checked on a case-by-case basis.

International students also require a strong grasp of the English language (e.g. IELTS 6.5). An interview may be required to help you and us decide that you are likely to succeed with the programme.


There are two payment methods available to secure your place on this course.

  • ‘Pay in full’ – £11,268

When you pay upfront for the full programme you will receive a 10% discount. RRP is £12,520

  • ‘Deposit and instalments’ – £12,520

We offer payment plans of 6 – 12 months. If you would like to spread the cost of the programme please select ‘Deposit and Instalments’ and pay the £1250 deposit. Upon receipt of your booking, our team will be in touch to arrange a payment plan with you. 

If you would like to discuss any payment queries with us, please contact us via:

Phone: +44 (0) 161 413 8930


How do I know if this course is suitable for me?

The best way to find this out is to give the EIA office a quick call or drop us an email to arrange a Skype/Zoom. You can also send over as many questions as you desire via the contact us form at the bottom of this webpage.

I am new to this area of study can I still enrol?

Absolutely! Your personal and professional references, as well as your personal statement in the enrolment form, will form a large part of your acceptance.

Will I be accepted?

We are able to offer places to students that initially may feel they do not qualify, please contact us so we can explore options with you.

Can I attend live workshops in person in Manchester?

Yes! We host masterclass workshops for all students that are enrolled in the program, these are held multiple times each year and are free to attend! These dates will be sent out to you on enrolment or please email us to find out when they will be running.

Will I be classified as a University Student?

Yes! You will be fully enrolled with Manchester Metropolitan University (MMU), receiving a student card, university email address and access to MMU’s facilities and online resources.

Are there any age restrictions?

We ask that all recommend that all participants are above the age of 18.  Should you or someone you know be interested in the programme and is below the age of 18, please contact us and we’d be happy to discuss some options. 

Do you have any scholarships or bursaries available?

Unfortunately, at this moment we are unable to offer any scholarships. We can offer flexible payment plans and advice on funding. Ensure to check back as we are working hard on offering more options for all those who want to join the MSc.

What happens if I cannot continue due to illness or unforeseen circumstances?

We aim to be flexible and will consider all applicants for extensions and deferrals as and when needed.

Is the tuition fee different for International Students?

No, the cost is the same for any student.

What other costs may be required during the program?

The tuition fee is fully inclusive for all program content, materials and support. The only possible extra costs are for your travel, accommodation and meals during the free to attend live masterclasses held in Manchester, UK. There is a fee due for a deferment of enrolment or resitting a year.

Where is the MSc recognised?

On successful completion of the full 180 credit MSc, you will be awarded a Post Graduate Master’s Degree in Communication, Behaviour & Credibility Analysis from Manchester Metropolitan University. A level 7 United Kingdom postgraduate academic degree recognised globally.

What payment plans can you offer?

We aim to flexible and can accommodate many tailored requests. The key requirement is that an initial payment of £1,250 is made before starting the program, we can then spread the remaining amount over the duration of the program. Some students like to take advantage of the 10% discount offered for full payment of the tuition fee.

Enrol Now

Due to the limited number of spaces available for each intake of the MSc in CBCA, we ask that all prospects make a fully refundable deposit of £150 when commencing your application to assure your seat on the programme is reserved while you complete your application. Find more about the application process here. 

April 2022

  • Intake: 5th April 2022 to 5th April 2024
  • Launch Event: 2 day virtual workshop, 5th April 2022 to 6th April 2022
  • Module Release: Monthly following virtual workshop
  • Live Support Sessions: Scheduled monthly (recordings available)
  • Graduation: April 2024
Enrol Now
The Emotional Intelligence Academy

Your MSc : Summary

April 2021

  • Intake:
  • Launch Event: 2 day virtual workshop,
  • Module Release: Monthly following virtual workshop
  • Live Support Sessions: Scheduled monthly (recordings available)
  • Graduation:

Due Today: £150
Fully Refundable Deposit

*Fully refundable deposit - Due to the limited number of students that can enrol in this Master's Degree, and to avoid any disappointment of missing out, we ask for a fully refundable deposit to secure your place on the programme while you complete the application process and the course administration team reviews this. Should you decide to back out of the application process, or your application is refused, you will receive a 100% refund of your £150 deposit. Upon your application being approved, your deposit will be discounted from your remaining student fees.

5 Stars EIA, beyond my wildest dreams, have made learning the incredible science of understanding human behaviour, specifically the detection of deception and credibility possible, starting with their Diploma in Behavior Analysis and Investigative Interviewing. As an Executive Recruiter for some of the largest brands globally, I’ve improved my capacity for detecting credibility in candidates who are often inclined to impression management during the hiring process. With a high percentage of candidate dishonesty during interviews and on resumes, using the EIA methodology, especially the tools of investigative interviewing, has greatly improved my selection accuracy. I’ve also learnt what not to do!
Artemis Elias
5 Stars This programme changed the way I understand this world. It provided me with the insight to evaluate verbal and non-verbal "Point of Interest" and I can now communicate better with my friends, family, and colleagues.
Jason Koh
5 Stars The support and tuition I received were of a high standard and I felt confident at all times that I could contact my lecturers for additional support or tuition. All course content was relevant and up to date and the block weeks were also beneficial and enabled me to understand the practicality of my studies.
Craig Steyn
5 Stars My overall experience was amazing. The programme was full of informationand gave the students the opportunity to study acutely all the areas ofemotional intelligence. I highly recommend this diploma for everybody. It helps people to improve at the professional and personal level. In few words, this diploma makes usbetter.
Maribel Madrigal

Get in Touch

If you would like to find out more please call us on +44 (0) 161 413 8930 or fill in the form below:

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Finance Details: Emotional intelligence Academy Limited acts as a credit intermediary. Finance options are provided by Divido Financial Services Limited in association with Omni Capital Retail Finance Limited who is authorised and regulated by the Financial Conduct Authority. Registered office: 10 Norwich Street, London, EC4A 1BD. Finance available subject to age and status. Terms and conditions apply.