MSc in Communication, Behaviour and Credibility Analysis

Masters Degree

**COVID19 UPDATE: The September intake for the MSc will still be going ahead. The two-day live workshop scheduled on 20-21st September in Manchester, UK will instead be delivered via two online webinars spread across two weeks.

This MSc degree programme has been developed to help you become better ‘readers’ of people and their behaviour, as well as become more aware of the cognitive and emotional drivers that drive the behaviour of ourselves and others.

Explore ‘how’ and ‘why’ humans behave as they do, diving deep into the processes that underlie communication, emotions, deception, the assessment of credibility, biases, influence, and more.

MMU: Manchester Metropolitan University

Delivered in a collaborative partnership with Manchester Metropolitan University as the degree-awarding body, we developed the MSc CBCA programme to meet the needs of students that wish to understand human behaviour at a deep level. The Programme is designed to convey the latest research across the core disciplines of Psychology, Sociology, Linguistics, and Criminology, to give students an understanding of people and their communications.

Along with the knowledge gained, the programme also aims to develop practical skills in the analysis of human behaviour so that students can apply the learnings within their personal and professional lives straight away, giving them a deeper awareness and level of insight into those people they engage with on a day-to-day basis.

The MSc CBCA is a blended learning course, combining face-to-face workshops with online webinars, online course materials, and resources delivered through a state of the art learning management system. The course modules are taught by a team of experienced professionals that have a passion for the subjects covered throughout and also apply the knowledge and skills it covers in real-world, high-stakes environments.

10% off for all enrolments when you pay in full – RRP £12,520

Further Information


Behaviour Analysis – Delivered via 2 webinar sessions and an accompanying online module – 15 credits

This unit introduces the multiple communication channel model for analysis that has been validated for use in high- stake contexts. It will also introduce a conversational approach that has been designed to aid interventions for behaviour assessment and ‘amplify’ leakage across all channels (due to cognitive/emotional load).

Attentiveness and Mindfulness – Online Unit – 10 Credits

This unit focuses on attentiveness, and how applying it can help you create the conditions to analyse behaviour accurately so that we can more objectively manage an interview or conversation. It covers the knowledge, practice, and benefits of mindfulness, and how remaining present and becoming aware of biases and emotional states can increase the success of interactions and support emotional intelligence.

Psychophysiology – Online Unit – 10 Credits

This unit examines the relationship between psychology and physiology. You will learn how thinking and feeling processes are mirrored in physiological processes, and how this can support the assessment and understanding of the behaviour you can see and hear. You will also investigate the latest technology being utilised in the field of emotion and deception, and assess their strengths and limitations.

The Face of Emotion and Deception – Online Unit – 10 Credits

This unit examines emotions and deception in respect to the ‘Facial Expressions’ channel of communication. It will highlight some of the key theoretical concepts and wider debates around emotional facial expressions, the universality of expression, and other aspects of facial displays including their function in communication.

The unit will also introduce the student to the Facial Action Coding system and its application in the analysis of human behaviour and facial research in many contexts.

Investigative Interviewing – Online Unit – 10 Credits

This unit investigates the different interviewing methods, frameworks, and models that are used throughout commercial and policing contexts, highlighting significant overlaps with related psychological research areas.

Linguistics Applied – Online Unit – 10 Credits

This unit explores the various linguistic theories and approaches used in order to analyse language, language use, and the acoustic qualities of the voice in relation to emotion, influence, credibility, and deception.

Emotional Intelligence – Online Unit – 10 Credits

This unit investigates the different models that have been developed to scope and measure emotional intelligence. Opportunities are given, throughout, to critically assess the validity of the approaches. Students are also given the opportunity to explore how these models can be applied in order to manage and influence one’s own emotions and the emotions of others (especially when the goal improved interaction).

Behaviour Analysis Masterclass – Live and Online Unit – 15 Credits

The masterclass module of the MSc aims to consolidate core units covered throughout the MSc into two days of practical application. It also introduces, through engaging activities, those units that are yet to be covered. Under the support and guidance of their peers, tutors, and facilitation teams, students will be challenged to put their knowledge and skills to use in the classroom and real-world environments. Students will be introduced to and assessed in, the use of various methodologies for analysing and reporting on behaviour (with and without technology), as well as engaging with individuals with the aim of uncovering deception, raising awareness of emotional states, and identifying behavioural areas of interest.

Research Methods – Online Unit – 10 Credits

This unit aims to develop students’ research skills and covers the research process from formulating a research question or hypothesis to developing a research proposal.

Psychosocial Aspects of Behaviour Analysis – Online Unit – 10 Credits

This unit explores those areas of the psychology and sociology disciplines that apply to, and impact on, the study and practice of behaviour analysis. Exploring areas such as behavioural/developmental theories, gender, age, personality, psychopathology, culture, and various environmental/social contexts, the unit focuses the student on research areas that aid or inform the analysis of human behaviour.

Criminology and Behaviour Analysis – Online Unit – 10 Credits

This unit focuses on areas of criminology that impact on the professional behaviour analyst, exploring various crimes, criminals, and their victims. Students will engage with the current research from multiple disciplines: psychology, linguistics, criminology, and behaviour analysis. They will consider how and why crime takes place, the process of solving a crime, and how behaviour analysis methodologies may, in the future, feature in stages of criminal investigations from the identification of suspects through to courtroom trials.

Advance Research Project – Dissertation – 60 Credits

This final unit of the MSc programme is the student’s opportunity to formulate a research question relating to emotion, emotional intelligence, deception, or credibility assessment, which fills a gap in current scientific knowledge and understanding. The student will then design and conduct a research study to address that question and present the results to peers. The output of the unit should be a final dissertation of a quality suitable for an appropriate journal publication.


The MSc CBCA degree is awarded on successful completion of the full course syllabus and amounts to 180 credits. There are exit awards built into the programme at 60 credits for a Postgraduate Certificate in CBCA, and 120 credits for a Postgraduate Diploma in CBCA.

Year 1
  • Behaviour Analysis
    15 Credits
  • Attention & Mindfulness
    10 Credits
  • Psychophysiology
    10 Credits
  • The Face of Emotion and Deception
    10 Credits
  • Investigative Interviewing
    10 Credits
  • Linguistics Applied
    10 Credits
  • Emotional Intelligence
    10 Credits
  • Behaviour Analysis Masterclass
    15 Credits
Year 2
  • Research Methods
    10 Credits
  • Psychosocial Aspects of Behaviour Analysis
    10 Credits
  • Criminology and Behaviour Analysis
    10 Credits
  • Advanced Research Project
    60 Credits

Assessment of the programme units is 100% coursework with all assessments being submitted through the online EIA Learning Portal.

Travel, Key Dates, and Accommodation

Please find the Joining instructions for each intake below. 

September 2020 intake – Joining Instructions

**COVID19 UPDATE: The September intake for the MSc will still be going ahead. The two-day live workshop scheduled on 20-21st September in Manchester, UK will instead be delivered via two online webinars spread across two weeks.

Entry Requirements

The MSc CBCA programme is aimed at those students with a 2:1 degree or better, or in some cases a 2:2, often in a relevant subject, preferably with a level of work experience also.

However, whilst a previous degree award is preferable, for professionals and career-changers, extensive professional experience in place of a degree may be considered as Recognition of Prior Learning (RPL), but the RPL’s eligibility for the programme would be checked on a case-by-case basis.

International students also require a strong grasp of the English language (e.g. IELTS 6.5). An interview may be required to help you and us decide that you are likely to succeed with the programme.

Progression Paths

This programme is designed, primarily, for those career specialists who want to engage in life-long learning in a way that benefits their chosen career paths. In many professions, knowledge of interpersonal, linguistic, and other communicative behaviour are recognised to be essential in evaluating and communicating in multifarious formats (including digital).

Professionals who are likely to be attracted to the course will have a diverse range of backgrounds including (but not exclusive to) academia, business, coaching, counselling, digital publishing (and web design), human resources, intelligence, investment, law enforcement, library and information, management, medicine, military, negotiation, security, sales, sport, and social services.

Booking Terms

There are two payment methods available to secure your place on this course.

  • Payment in Full and save 10% – £11,268

If you pay in full you will automatically save 10%. The RRP for this course is £12,520

  • Payment via Deposit & Instalments – £12,520

If you would like to arrange a payment plan with us, please contact us on +44 (0) 161 413 8930 or email us at and we will help arrange this with you. 

Please contact us if you have any questions.

EIA, beyond my wildest dreams, have made learning the incredible science of understanding human behaviour, specifically the detection of deception and credibility possible, starting with their Diploma in Behavior Analysis and Investigative Interviewing. As an Executive Recruiter for some of the largest brands globally, I’ve improved my capacity for detecting credibility in candidates who are often inclined to impression management during the hiring process. With a high percentage of candidate dishonesty during interviews and on resumes, using the EIA methodology, especially the tools of investigative interviewing, has greatly improved my selection accuracy. I’ve also learnt what not to do!
Artemis Elias
This programme changed the way I understand this world. It provided me with the insight to evaluate verbal and non-verbal "Point of Interest" and I can now communicate better with my friends, family, and colleagues.
Jason Koh
The support and tuition I received were of a high standard and I felt confident at all times that I could contact my lecturers for additional support or tuition. All course content was relevant and up to date and the block weeks were also beneficial and enabled me to understand the practicality of my studies.
Craig Steyn
My overall experience was amazing. The programme was full of informationand gave the students the opportunity to study acutely all the areas ofemotional intelligence. I highly recommend this diploma for everybody. It helps people to improve at the professional and personal level. In few words, this diploma makes usbetter.
Maribel Madrigal

Get in Touch

If you would like to find out more please call us on +44 (0) 161 413 8930 or fill in the form below:

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