James is a research practitioner, with expert knowledge of the relationship between behaviour analysis skills and performance at work. He holds an MSc in Communication, Behaviour and Credibility Analysis, where he developed an academic understanding of behaviour analysis in a wide range of personal and professional settings. He also holds a Diploma in Executive Coaching from the Academy of Executive Coaching, is a Certified Behaviour Analyst and Trainer using the SCAnS method and is a Chartered Fellow of the Securities and Investment Institute.

James spent 15 years as a wealth manager at two FTSE 100 companies and ran his own financial advisory business, which he successfully grew and exited in 2022. He has a deep understanding of the potential for misconduct in financial services, through academic and professional experience. He is a strong believer that risk management teams can benefit from training in the SCAnS method to increase their understanding of behaviour and deception.

James is highly supportive of entrepreneurs and the challenges they face in building their businesses. According to James, being skilled in reading and understanding behaviour is key for any entrepreneur who wants to develop themselves, high-performing teams, and win and retain clients.

James blends a well-rounded approach of academic knowledge of people, business growth strategies and with real entrepreneurial experience. His expertise is ideally applied to small to medium businesses in the service sector, looking to utilise the scientifically proven benefits of behaviour analysis to develop their people and communication skills.