The Facial Action Coding System (FACS) is an internationally recognized, sophisticated research tool that precisely measures the entire spectrum of human facial expressions. FACS has elucidated the physiological presence of emotion with very high levels of reliability. FACS has played a particularly important role in predicting patterns related to deception at about 80% accuracy.
Created in the 1970s by psychologists Paul Ekman and Wallace V. Friesen FACS provides a comprehensive taxonomy of human facial expressions. FACS remains the most widely used and acclaimed method for coding the minutest movements of the human face.
The system dissects observed expressions by determining how facial muscle contractions alter appearance. Each movement is categorized into specific Action Units (AUs), which represent the contraction or relaxation of one or more muscles. All facial expressions can be decomposed into their constituent AUs and described by duration, intensity, and asymmetry. Trained experts examine patterns in the changing nature of facial appearance including: movement, changes in shape and location of the features, and the gathering, pouching, bulging and wrinkling of the skin. Understanding the coordination between action units and certain expressions illuminates the implications of human body language and non verbal behavior.
One of the most well known applications of FACS has been to distinguish Duchenne (or “genuine”) smiles from social (or “fake”) smiles. The specificity of FACS coding reveals the anatomical elements which make it difficult to fake a Duchenne smile. While the social smile involves the contraction of a singular facial muscle, the Duchenne smile is activated by the involuntary movement of multiple muscle groupings.
FACS can be used in the following ways:
Benefits of Using FACS over other facial measurement systems:
Research demonstrates FACS has successfully:
Emotional expression transcends the barriers of race, ethnicity, culture, gender, religion, and age. Decades of research has shown that regardless of background, humans express facial emotions in exactly the same way. The ability to read the facial changes that accompany and predict emotional behavior is an indispensable component of effective communication.
Persons trained in FACS can utilize these concepts in conjunction with their expertise to benefit those who conduct interviews, interrogations, and business transactions as well as those involved in law enforcement, security, and the legal and healthcare systems with their expert insight and analysis.
Notes courtesy of Maggie Pazian – VisualEmotion
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